000			01448cam a2200313 a 4500
001			15645997
005			20230831054455.0
008			090304r20092002enka b 001 0 eng
010			_a 2009009561
015			_aGBA932886 _2bnb
015			_aGBA932886 _2dnb
016	7		_a015103025
020			_a9780273719601 (pbk. : alk. paper)
020			_a0273719602 (pbk. : alk. paper)
035			_a(OCoLC)ocn312730585
040			_aDLC _beng _cDLC _dZET-Ke
050	0	0	_aHF5548.32 _b.C472 2009
100	1		_aChaffey, Dave. _d1963- _927
245	1	0	_aE-business and e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey.
250			_a4th ed.
260			_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2009.
300			_axxxii, 764 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
520	8		_aThis volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
650		0	_aElectronic commerce. _928
650		0	_aBusiness enterprises _xComputer networks. _929
942			_2lcc _cBK _kHF5548.32 _m.C472 2009 _03
999			_c29 _d29