| 000 | 01037cam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c3383 _d3383 |
||
| 001 | 15325415 | ||
| 003 | ZET-ke | ||
| 005 | 20190814124043.0 | ||
| 008 | 080611s2008 enka b 001 0 eng | ||
| 010 | _a 2008026073 | ||
| 020 | _a9780170104616 | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
||
| 050 | 0 | 0 |
_aHF5415 _b.S8 2003 |
| 100 | _a. | ||
| 245 | 0 | 0 |
_aEssentials of marketing / _cJune Summers et. al. |
| 260 |
_aAustralia : _bThomson, _c2003. |
||
| 300 |
_axx, 522 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aThe marketing experience -- Customer information -- Managing the marketing elements: product and distribution decisions -- Managing the marketing elements: integrated marketing communication and pricing decisions -- The world of marketing. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _4Summers, Jane. | |
| 700 | 1 | _4Gardiner, Michael. | |
| 700 | 1 | _4Lamb, Charles W. | |
| 700 | 1 | _4Hair, Joseph F. | |
| 700 | 1 | _4Mcdaniel, Carl. | |
| 942 |
_2lcc _cBK _kHF5415.13 _m.S86 2003 |
||