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003			ZET-ke
005			20190814125420.0
008			960726s1997 txua b 001 0 eng
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040			_aDLC _cZET-ke _dDLC _beng
050	0	0	_aHF5415.123 _b.S54 1997
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a4th ed.
260			_aFort Worth : _bDryden Press, _cc1997.
300			_axxiv, 589 p. : _bcol. ill. ; _c27 cm.
440		4	_aThe Dryden Press series in marketing.
500			_aRev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
504			_aIncludes bibliographical references and index.
505			_aThe concept, practice and environment of integrated marketing communications -- Targeting integrated marketing communications -- Personal selling -- Advertising management -- Sales promotion management -- Supportive marketing communications tools.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising. _9556
650		0	_aDirect marketing.
700	1		_aShimp, Terence A. _tPromotion management & marketing communications.
942			_2lcc _cBK _kHF5415.123 _m.S54 1997