| 000 | 01081cam a22002894a 4500 | ||
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| 999 |
_c3433 _d3433 |
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| 001 | 12845120 | ||
| 003 | ZET-ke | ||
| 005 | 20190813150444.0 | ||
| 008 | 020705s2004 maua b 001 0 eng | ||
| 010 | _a 2002109489 | ||
| 020 | _a0618071881 | ||
| 020 | _a9780618071883 | ||
| 035 | _a(DLC) 2002109489 | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
||
| 050 | 0 | 0 |
_aHF1416 _b.J43 2001 |
| 100 | 1 | _aJeannet, Jean-Pierre. | |
| 245 | 1 | 0 |
_aGlobal marketing strategies / _cJean-Pierre Jeannet, H. David Hennessey. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bHoughton Mifflin, _cc2001. |
||
| 300 |
_axxi, 762p. : _bill. (some col.) ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aIntroduction -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 700 | 1 | _aHennessey, Hubert D. | |
| 942 |
_2lcc _cBK _kHF1416 _m.J43 2001 |
||