000			01014nam a2200289 a 4500
999			_c3469 _d3469
001			3353958
003			ZET-ke
005			20190813115254.0
008			860620s1987 ilua b 001 0 eng
010			_a 86081796
020			_a0071156739
020			_a9780071156738
040			_aDLC _cZET-ke _dDLC _beng
050	0	0	_aHF1009.5 _b.C35 1999
100	1		_aCateora, Philip R.
245	1	0	_aInternational marketing / _c Cateora, Philip R...[et.al].
250			_a10th ed.
260			_aBoston. : _bMcGraw Hill, _c2009.
300			_axxxi,721 p. : _bill. ; _c25 cm.
504			_aIncludes index.
505			_aAn overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
700			_aGilly, Mary C.
700			_aGraham, John L.
942			_2lcc _cBK _kHF1009.5 _m.C35 1999