000			01735pam a2200241 a 4500
999			_c3471 _d3471
001			1126094
003			ZET-ke
005			20190813130736.0
008			940906s1995 enka b 001 0 eng
010			_a 94036255
020			_a0131495275
040			_aDLC _cDLC _dZET-ke _beng
050	0	0	_aHF1416 _b.B72 1995
100	1		_aBradley, Frank, _d1942-
245	1	0	_aInternational marketing strategy / _cFrank Bradley.
250			_a2nd ed.
260			_aLomdon ; _aNew York : _bPrentice Hall, _c1995.
300			_axxvii, 650 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
505			_aInternational marketing in the firm -- Theories of the firm in international markets -- Internationalization of the firm: resources and managerial capacity -- Strategic options for the firm in international markets -- The social-cultural environment of international marketing -- Public policy environment of international marketing -- Creating competitive advantage: implementing public policy -- Global, regional and emerging markets -- International markets and customers -- Analysis of international competitors -- Entering international markets -- Exporting as strategy for international market entry -- Competitive alliances to enter international markets -- Entering international markets through foreign direct investment -- The consumer products firm in international markets -- The industrial products firm in international markets -- The service firm in international markets -- Managing international distribution channels -- Selling and negotiating in international markets -- Managing international operations.
650		0	_aExport marketing _xManagement.
942			_2lcc _cBK _kHF1416 _m.B72 1995