| 000 | 00881nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c3499 _d3499 |
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| 003 | ZET-ke | ||
| 005 | 20190904122107.0 | ||
| 008 | 160126b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0876927045 | ||
| 040 | _cZET-Ke | ||
| 050 |
_aHF 5415 _b.K6314 1991 |
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| 100 |
_aKotler, Philip _9166 |
||
| 245 |
_aPrinciple of Marketing/ _cPhillip Kotler and Garry Armstrong |
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| 250 | _a5th | ||
| 260 |
_aNew York: _bPearson Education; _c1991. |
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| 300 |
_axv,711p. : _bill. ; _c24m. |
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| 500 | _aincludes index and bibliography | ||
| 505 | _aPart 1: understanding marketing and marketing management process -- Part 2: analyzing market opportunities -- Part 3: selecting target markets -- Part 3: selecting targets markets -- Part four: developing the marketing mix -- Part five: managing the marketing effort -- Part six: extending marketing. | ||
| 942 |
_2lcc _cBK _kHF 5415 _m.K6314 1991 |
||