000 | 02015cam a22003017a 4500 | ||
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999 |
_c3508 _d3508 |
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001 | 17597801 | ||
003 | ZET-ke | ||
005 | 20220707020009.0 | ||
008 | 130122s2011 ne a b 001 0 eng d | ||
010 | _a 2012472721 | ||
020 | _a9780080967912 (pbk.) | ||
020 | _a0080967914 (pbk.) | ||
035 | _a(OCoLC)ocn669756105 | ||
040 |
_aDLC _beng _cDLC _dZET-ke |
||
050 | 0 | 0 |
_aTX911.3.M3 _b.B69 2011 |
100 | 1 |
_aBowie, David, _d1951- |
|
245 | 1 | 0 |
_aHospitality marketing : _bprinciples and practice / _cDavid Bowie and Francis Buttle. |
250 | _a2nd ed. | ||
260 |
_aAmsterdam ; _aBoston : _bElsevier / Butterworth-Heinemann, _cc2011. |
||
300 |
_axii, 434 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntroduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning. | |
520 | _a"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover. | ||
650 | 0 |
_aHospitality industry _xMarketing. _91230 |
|
650 | 0 |
_aHotels _xMarketing. |
|
700 | 1 | _aButtle, Francis. | |
942 |
_2lcc _cBK _kTX911.3 .M3 _m B69 2011 _01 |