000 01319cam a22003254a 4500
999 _c3522
_d3522
001 16600735
003 ZET-ke
005 20190801174138.0
008 110106s2011 maua b 001 0 eng
010 _a 2010054391
020 _a9781422161975 (alk. paper)
020 _a1422161978 (alk. paper)
035 _a(OCoLC)ocn656451532
040 _aDLC
_cDLC
_dZET-ke
_beng
050 0 0 _aHF5415.15
_b.P56 2011
100 1 _aPine, B. Joseph.
245 1 4 _aThe experience economy /
_cB. Joseph Pine II, James H. Gilmore.
250 _aUpdated ed.
260 _aBoston, Mass. :
_bHarvard Business Review Press,
_cc2011.
300 _axxvii, 359 p. :
_bill. ;
_c21 cm.
500 _aRev. ed. of: The experience economy : work is theatre & every business a stage. 1999.
504 _aIncludes bibliographical references and index.
505 _aWelcome to the experience economy--Setting the stage--The show must go on--Get your act together--Experiencing less sacrifice--Work is a theatre--Performing to form--Now act your part--The customer is the product--Finding your role in the world.
650 0 _aProduct management.
650 0 _aMarketing.
650 0 _aDiversification in industry.
650 0 _aCustomer services.
700 1 _aGilmore, James H.,
_d1959-
942 _2lcc
_cBK
_kHF 5415.15
_m.P56 2011