| 000 | 00897nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c3587 _d3587 |
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| 008 | 160323b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750686495 | ||
| 050 |
_aG155.A1 _b.P544 2008 |
||
| 100 | _aPike, Steven | ||
| 245 |
_aDestination marketing: _ban integrated marketing communication approach _cSteven Pike |
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| 260 |
_aLondon: _bRoutlege; _c2008 |
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| 300 |
_axv, 406p.: _bill.; _c22cm |
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| 500 | _aIncludes index and bibliographies | ||
| 505 | _aThe study of destination marketing -- Definitions -- Destination marketing organisations -- Organisation structure -- DMO roles -- Marketing strategy development -- Marketing research -- Destination branding -- Destination image -- Market positioning -- Target markets -- Marketing communications -- Distribution -- Public relations -- Meetings marketing -- Disasters and crises -- Perfomance metrics. | ||
| 942 |
_2lcc _cBK _kG155.A1 _m.P544 2008 |
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