000			01002nam a22001697a 4500
999			_c3590 _d3590
008			160323b xxu||||| |||| 00| 0 eng d
020			_a9780750682770
040			_aZTE-Ke
050			_aG155.A1 _bM33 2009
100			_aMcCabe, Scott.
245			_aMarketing communications in tourism and hospitality : _bconcepts, strategies and cases / _cScott McCabe.
260			_aLondon : _bRoutledge ; _c2009.
300			_axx, 300 p. : _bill.; _c22cm
500			_aIncludes index.
505			_aPositioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies.
942			_2lcc _cBK _kG155.A1 _mM33 2009