000			01684cam a2200325 a 4500
999			_c3642 _d3642
001			12348721
003			ZET-ke
005			20190905112233.0
008			010315s2002 nyu b 001 0 eng
010			_a 2001028449
020			_a0766816052
040			_aDLC _cZET-Ke
050	0	0	_aTX911.3.M3 _bM67 2002
082	0	0	_a647.94/068/8 _221
100	1		_aMorrison, Alastair M.
245	1	0	_aHospitality and travel marketing / _cAlastair M. Morrison.
250			_a3rd ed.
260			_aAlbany, NY : _bDelmar Thomson Learning, _cc2002.
300			_axviii, 625 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aIntroduction to marketing(What is marketing) -- Planning, research and analysis(Where are we now) -- Planning : Marketing strategy and planning (Where would we like to be) -- Implementing the marketing plan (How do we get there?) -- Controlling and evaluating the plan( How do we make sure we get there? How do we know if we got there?)
650		0	_aHospitality industry _xMarketing. _91230
650		0	_aTourism _xMarketing.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK _kTX911.3.M3 _mM67 2002