| 000 | 01336pam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c3665 _d3665 |
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| 001 | 1020607 | ||
| 003 | ZET-ke | ||
| 005 | 20190814160310.0 | ||
| 008 | 880525s1989 nyuaf b 001 0 eng | ||
| 010 | _a 88018935 | ||
| 020 | _a0023086416 | ||
| 040 |
_aDLC _cDLC _dZET-Ke _beng |
||
| 050 | 0 | 0 |
_aHF5429 _b.B45 1989 |
| 100 | 1 | _aBerman, Barry. | |
| 245 | 1 | 0 |
_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMacmillan ; _aLondon : _bCollier Macmillan, _cc1989. |
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| 300 |
_axxiv, 679 p., [12] leaves of plates : _bill. (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographies and indexes. | ||
| 505 | _aAn introduction to retailing -- Strategic planning in retailing: owning or managing a business -- Retail institutions by ownership -- Retail institutions by retail strategy -- Identifying and understanding consumers -- Marketing research in retailing -- Trading area analysis -- Site selection -- Retail organization and human resource management -- Operations management -- Buying and handling merchandise -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a store image -- Promotional strategy. | ||
| 650 | 0 |
_aRetail trade _xManagement. _9247 |
|
| 700 | 1 | _aEvans, Joel R. | |
| 942 |
_2lcc _cBK _kHF5429 _m.B45 1989 |
||