| 000 | 00745nam a22002177a 4500 | ||
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| 999 |
_c3688 _d3688 |
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| 005 | 20190814123606.0 | ||
| 008 | 160511b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a007471229 | ||
| 040 |
_aZET-Ke _dZET-Ke |
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| 050 |
_aHF5415.13 _b.Q47 |
||
| 100 | _aQuester, Pascale G. | ||
| 245 |
_aMarketing / _bCreating and delivering value _cPascale Quester (et. al) |
||
| 260 |
_aAustralia _bMcGraw-Hill |
||
| 300 |
_axxxv, 682 p. ; _bill. ; _c24 cm |
||
| 505 | _aMarketing strategy and management -- Understanding markets -- The marketing mix -- Evaluating marketing. | ||
| 521 | _aIncludes index. | ||
| 700 | _aMcGuiggan, Robyn L. | ||
| 700 |
_aPerreault, William D. _934 |
||
| 700 |
_aMcCarthy, E. Jerome. _9173 |
||
| 942 |
_2lcc _cBK _kHF5415.13 _m.Q47 |
||