| 000 | 00778nam a22002297a 4500 | ||
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| 999 |
_c3711 _d3711 |
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| 003 | ZET-ke | ||
| 005 | 20190814122242.0 | ||
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| 020 | _a1770110708354 | ||
| 040 |
_aZET-Ke _dZET-Ke |
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| 050 |
_aHF5415.13 _bQ.47 2001 |
||
| 100 | _aQuester, Pascale G. | ||
| 245 |
_aBasic Marketing : _ba managerial perspective / _cPascale, G. Quester. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aAustralia : _bMcGraw-Hill, _cc2001. |
||
| 300 |
_axvi, 743 p. : _bill. ; _c28 cm. |
||
| 505 | _aIntroduction -- Strategic issues in marketing -- The marketing mix -- Planning, implementing and controlling. | ||
| 700 | _aMcGuiggan, Robyn L. | ||
| 700 | _aMcCarthy, Jerome E. | ||
| 700 |
_aPerreault, William D. _934 |
||
| 942 |
_2lcc _cBK _kHF5415.13 _mQ.47 2001 |
||