000			01582nam a2200253 a 4500
999			_c3773 _d3773
001			4876621
005			20190819175452.0
008			920511s1992 cau 000 0 eng
010			_a 92158382
020			_a0534522912
040			_aDLC _cZET-Ke _dZET-Ke
050	0	0	_aHM263 _b.C26 1992
100	1		_aCarrell, Bob.
245	1	4	_aThe public relations writing exercise book / _cBob J. Carrell, Doug A. Newsom.
260			_aBelmont, Calif : _bWadsworth Pub. Co., _cc1992.
300			_aviii, 144 p. : _c28 cm.
500			_aTo be used with the 3rd ed. of Public relations writing / Doug Newsom, Bob Carrell.
505			_aGenEcon, inc. -- National association of trauma specialists -- National child-care centers -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Writing for clarity and interest -- Simplifying the complex -- Grammar, spelling, punctuation -- Memos and letters, reports and proposals -- Backgrounders and position papers -- News releases for print media -- News for broadcasting -- Features for print and broadcasting -- Writing advertising copy -- Crisis communication -- Newsletters -- Brochures and web pages -- Employee/ association/ trade magazines and presentations -- Annual, employee and public interest reports -- Media kits -- Campaign writing.
650		0	_aPublic relations.
650		0	_aPersuasion (Psychology). _92550
700	1		_aNewsom, Doug.
700	1		_aNewsom, Doug. _tPublic relations writing.
942			_2lcc _cBK _kHM263 _m.C26 1992