000			01287nam a2200253 a 4500
999			_c3775 _d3775
001			2789804
005			20190814164801.0
008			820617s1982 txua b 000 0 eng
010			_a 81070787
020			_a0256027579 (pbk.)
040			_aDLC _cDLC _dZET-Ke
050	0	0	_aHF5429 _b.M326 1982
100	1		_aMason, Joseph Barry.
245	1	0	_aCases and problems in contemporary retailing / _cJ. Barry Mason, Morris L. Mayer, Hazel F. Ezell.
260			_aPlano, Tex. : _bBusiness Publications, _c1982.
300			_axiv, 346 p. : _bill. ; _c25 cm.
500			_a"Index of cases": p. 346.
504			_aBibliography: p. 309-314.
505			_aThe marketing concept, the consumer, and environmental dynamics -- Strategic planning and marketing strategy; organizational structure, personnel management, and careers -- Retail finance, accounting, and expense and merchandise management -- Strategic dimensions of retail pricing, vendor relationships, distribution planning, and channel relationships -- Retail policy decisions relating to promotions, services, store location, store design and layout and merchandise presentation.
650		0	_aRetail trade. _xCase studies.
700	1		_aMayer, Morris Lehman.
700	1		_aEzell, Hazel F.
942			_2lcc _cBK _kHF5429 _m.M326 1982