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008			020319s2003 njua b 001 0 eng
010			_a 2002021128
020			_a0136138039
040			_aDLC _cDLC _dZET-Ke
042			_apcc
050	0	0	_aHM263 _b.C332 2003
082	0	0	_a659.2 _221
100	1		_aCenter, Allen H.
245	1	0	_aPublic relations practices : _bmanagerial case studies and problems / _cAllen H. Center, Patrick Jackson.
250			_a6th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003.
300			_axiv, 418 p. : _bill. ; _c24 cm.
500			_aRev. ed. of: Public relations practices / Patrick Jackson, Allen H. Center. 5th ed. c1995.
504			_aIncludes bibliographical references and index.
505			_aThe purpose of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values -- Career preparation.
650		0	_aPublic relations _xCase studies.
700	1		_aJackson, Patrick, _d1932-
700	1		_aJackson, Patrick, _d1932- _tPublic relations practices.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK _kHM263 _m.C332 2003 _02