000 | 01485cam a22002898i 4500 | ||
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001 | 18838649 | ||
003 | ZET-ke | ||
005 | 20160517143718.0 | ||
008 | 151030s2017 nju 001 0 eng | ||
010 | _a 2015041651 | ||
020 | _a9780134129938 (student edition) | ||
040 |
_aDLC _beng _cDLC _erda _dZET-Ke |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.32 _b.S6 2009 |
082 | 0 | 0 |
_a658.8/342 _223 |
100 | 1 |
_aSolomon, Michael R., _eauthor. |
|
245 | 1 | 0 |
_aConsumer behavior: _cMike R. Solomon. _bbuying, having, and being |
250 | _a8th edition. | ||
263 | _a1111 | ||
300 |
_a720 p.: _bill. ; _c26cm |
||
500 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aFoundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index. | |
650 | 0 |
_aConsumer behavior. _92621 |
|
906 |
_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK _kHF5415.32 _m.S6 2009 |
||
999 |
_c3793 _d3793 |