000 01485cam a22002898i 4500
001 18838649
003 ZET-ke
005 20160517143718.0
008 151030s2017 nju 001 0 eng
010 _a 2015041651
020 _a9780134129938 (student edition)
040 _aDLC
_beng
_cDLC
_erda
_dZET-Ke
042 _apcc
050 0 0 _aHF5415.32
_b.S6 2009
082 0 0 _a658.8/342
_223
100 1 _aSolomon, Michael R.,
_eauthor.
245 1 0 _aConsumer behavior:
_cMike R. Solomon.
_bbuying, having, and being
250 _a8th edition.
263 _a1111
300 _a720 p.:
_bill. ;
_c26cm
500 _aIncludes bibliographical references and index.
505 0 _aFoundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
650 0 _aConsumer behavior.
_92621
906 _a0
_bvip
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_kHF5415.32
_m.S6 2009
999 _c3793
_d3793