000			01653cam a22003134a 4500
999			_c382 _d382
001			15217317
005			20190802111620.0
008			080313s2008 enka b 001 0 eng
010			_a 2008011817
015			_aGBA813052 _2bnb
016	7		_a014507780 _2Uk
020			_a0230535496 (alk. paper)
020			_a9780230535497 (alk. paper)
035			_a(OCoLC)ocn213408627
040			_aDLC _cDLC _dZET-Ke
050	0	0	_aP90 _b.W29 2008
100	1		_aWatson, James, _d1936- _9805
245	1	0	_aMedia communication : _ban introduction to theory and process / _cJames Watson.
250			_a3rd ed.
260			_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2008.
300			_axx, 452 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 409-419) and index.
505			_aStudying the media -- Setting the scene media in context -- The language of study -- The audience for media perspective in use and response -- Media in society purpose and performance -- The news gates agendas and values -- Narrative the media as storytellers -- The practice of media pressure and constraints -- The global arena issues of dominance and control -- Network communication visions and realities -- Research as exploration and development -- 21st century perspectives -- Concluding remarks.
650		0	_aMass media. _9761
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0813/2008011817.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hP90