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| 003 | ZET-ke | ||
| 005 | 20190813173349.0 | ||
| 008 | 000926s2000 txua b 001 0 eng d | ||
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| 015 | _aGB99-70629 | ||
| 020 | _a0030211093 | ||
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_aHF5415 _b.M29 2000 |
| 245 | 0 | 0 |
_aMarketing : _bbest practices / _cMichael R. Czinkota ... [et al.]. |
| 260 |
_aFort Worth ; _bDryden, _cc2000. |
||
| 300 |
_axxvii, 657 p. : _bill. ; _c29 cm. |
||
| 440 | 4 | _aThe Dryden Press series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aIntroduction- Marketing environment -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aCzinkota, Michael R. | |
| 942 |
_2lcc _cBK _kHF5415 _m.M29 2000 |
||