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999			_c3874 _d3874
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003			ZET-ke
005			20190814172208.0
008			020213s2003 at a b 001 0 eng
010			_a 2002022369
020			_a0324181485
035			_a(DLC) 2002022369
035			_a(DLC)290
040			_aDLC _cDLC _dZET-Ke _beng
050	0	0	_aHF5415.2 _b.Z54 2003
100	1		_aZikmund, William G.
245	1	0	_aExploring marketing research / _cWilliam G. Zikmund.
250			_a8th ed.
260			_aAustralia ; _a[Cincinnati, Ohio] : _bThomson/South-Western, _cc2003.
300			_axxi, 744 p. : _bchiefly col. ill. ; _c28 cm.
500			_aVarious multi-media instructional materials, including a web site, are available to supplement the text.
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.
650		0	_aMarketing research. _9198
942			_2lcc _cBK _kHF5415.2 _m.Z54 2003