| 000 | 01025cam a22002654a 4500 | ||
|---|---|---|---|
| 999 |
_c3878 _d3878 |
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| 001 | 14320156 | ||
| 003 | ZET-ke | ||
| 005 | 20190814151508.0 | ||
| 008 | 060329s2007 ohua 000 0 eng | ||
| 010 | _a 2006924824 | ||
| 020 | _a9780324361049 | ||
| 040 |
_aDLC _cDLC _dZET-Ke _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.H87 2007 |
| 100 | 1 | _aHutt, Michael D. | |
| 245 | 1 | 0 |
_aBusiness marketing management : _bB2B / _cMichael D. Hutt, Thomas W. Speh. |
| 250 | _a9e [ed.]. | ||
| 260 |
_aMason, OH : _bThomson South-Western, _c2007. |
||
| 300 |
_axxx, 658 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aThe environment of business marketing -- Managing relationships in business marketing --Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance. | ||
| 650 | 0 |
_aIndustrial marketing _xManagement _vCase studies. |
|
| 700 | 1 | _aSpeh, Thomas W. | |
| 856 | 4 | 1 | _ul |
| 942 |
_2lcc _cBK _kHF5415.13 _m.H87 2007 |
||