000			00872nam a22001817a 4500
999			_c3879 _d3879
005			20190814152016.0
008			160520b xxu||||| |||| 00| 0 eng d
020			_a0726710547
040			_aZET-Ke
050			_aHF5415.13 _b.H43 1979
100			_aHearne, J. J.
245			_aMarketing for Managers / _cJ. J. Hearne.
260			_aMelbourne : _bEdward Arnold Pty, _c1979.
300			_aix, 359 p. : _c24 cm.
500			_aIncludes index.
505			_aMarketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control.
942			_2lcc _cBK _kHF5415.13 _m.H43 1979