000 01146cam a2200241 a 4500
999 _c3886
_d3886
001 3016191
003 ZET-ke
005 20190819174200.0
008 940923s1995 ilua f 001 0 eng
010 _a 94037637
020 _a0844234354 (hard : recycled paper)
020 _a0844234362 (soft : recycled paper)
040 _aDLC
_cDLC
_dZET-Ke
_beng
050 0 0 _aHM263
_b.B538 1995
100 1 _aBivins, Thomas H.
_q(Thomas Harvey),
_d1947-
245 1 0 _aHandbook for public relations writing /
_cThomas Bivins.
250 _a3rd ed.
260 _aLincolnwood, Ill., USA :
_bNTC Business Books,
_cc1995.
300 _avii, 344 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
505 _aWriting for public relations -- Media relations & placement -- Press release & backgrounders -- Brochures & flyers -- Newsletters -- Magazines and trade publications -- Annual reports -- Writing for television radio and audio visual media -- Print advertising -- Speeches & presentations -- Working with printers -- Public relations writing and the computer -- The basics of grammar -- The basics of style.
942 _2lcc
_cBK
_kHM263
_m.B538 1995