| 000 | 00630nam a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c3978 _d3978 |
||
| 005 | 20190813175029.0 | ||
| 008 | 160623b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780030349997 | ||
| 040 | _aZET-Ke | ||
| 050 |
_aHF5415.13 _b.M37 2000 |
||
| 100 | _aHoffman, Douglas K. | ||
| 245 |
_aMarketing Best Prices / _cDouglas K. Hoffman [et.al]. |
||
| 250 | _a2nd ed. | ||
| 300 |
_a647 p. ; _c26 cm |
||
| 500 | _aIncludes index | ||
| 505 | _aIntroduction -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing. | ||
| 942 |
_2lcc _cBK _kHF5415.13 _m.M37 2000 |
||