| 000 | 01045nam a22001817a 4500 | ||
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| 999 |
_c4006 _d4006 |
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| 005 | 20190816162244.0 | ||
| 008 | 160628b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978070288454 | ||
| 040 | _aZET-ke | ||
| 050 |
_aHF5801 _b.L56 2010 |
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| 100 | _aLing, Peter. | ||
| 245 |
_aIntergrated marketing communications / _cPeter Ling ; |
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| 260 |
_aAustralia : _bMcGraw Hill, _cc2010. |
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| 300 |
_a[vi], 418p. : _bill. ; _c27 cm. |
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| 500 | _aPrepared by Dr. Peter Ling for Cowan University. | ||
| 505 | _aIntroduction to integrated marketing communications -- The role of IMC in the marketing process -- Establishing objectives and budgeting for promotional program -- Creative strategy: Planning and development -- Creative strategy: Implementation and evaluation -- Support media -- Direct marketing and marketing in the internet -- The internet and interactive media -- Sales promotion -- Public relations, publicity, and corporate advertising -- Personal selling -- International advertising and promotion. | ||
| 942 |
_2lcc _cBK _kHF5801 _m.L56 2010 |
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