| 000 | 01261cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 13695252 | ||
| 005 | 20160628124959.0 | ||
| 008 | 040823s2006 mauad bi 001 0 eng | ||
| 010 | _a 2004058191 | ||
| 020 | _a0071123326 | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415 _b.D92 2001 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aDwyer, F. Robert _9187 |
|
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a2 nd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2001. |
||
| 300 |
_axxix, 705 p. : _bill., charts ; _c26 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _935 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aTanner, John F. _9188 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kHF 5415 _m.D92 2001 |
||
| 999 |
_c4008 _d4008 |
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