000 nam a22 7a 4500
999 _c4143
_d4143
005 20170916122457.0
008 170916b xxu||||| |||| 00| 0 eng d
020 _a9780071263368
040 _aLC
_cZET-Ke
_dZET-Ke
050 _aHF5415.153
_b.C72 2008
100 _aCrawford, C. Merle
245 _aNew products management /
_bMerle Crawford & Anthony Di Benedetto.
250 _a9th edition .
260 _aBoston :
_bMcGraw Hill ;
_cc2008.
300 _axviii , 558 pages :
_bill. ;
440 _aMcGraw-Hill/Irwin series in marketing
_935
521 _aIncludes bibliographical references and index.
650 _2Management .
_aNew products
_92367
942 _2lcc
_cBK
_kHF5415.153
_m.C72 2008