| 000 | 01241pam a22002654a 4500 | ||
|---|---|---|---|
| 999 |
_c4241 _d4241 |
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| 001 | 15242105 | ||
| 003 | ZET-ke | ||
| 005 | 20190808160139.0 | ||
| 008 | 080401s1989 onca 000 0 eng d | ||
| 020 | _a0921856024 | ||
| 040 |
_aLC _beng _cZET-Ke _dZET-ke |
||
| 050 | 0 | 0 |
_aHD59 _b.S55 1989 |
| 100 | 1 |
_aShiller, Ed. _d1942- |
|
| 245 | 1 | 0 |
_aManaging the media / _cEd Shiller. |
| 260 |
_aToronto : _bBedford House Pub., _cc1989. |
||
| 300 |
_a210 p. : _bill. ; _c24 cm. |
||
| 505 | _aWhy deal with the media? -- Practicing effective media relations -- Why be proactive? -- When not to initiate media coverage -- Who are the media and how do you reach them? -- Nine rules for dealing with the media -- Interviews -- The tools for telling your story effectively --Telling your story to the broadcast media -- Risky business: planting a story -- What to do when the media get it wrong -- A system for learning from your own experience -- Case studies of some successful media initiatives. | ||
| 600 | _xMass media and business | ||
| 600 | _xPublic relations | ||
| 650 | 0 | _aMass media and business. | |
| 650 | 0 | _aPublic relations. | |
| 650 | 6 | _aMass média et affaires. | |
| 650 | 6 | _aRelations publiques. | |
| 942 |
_2lcc _cBK _kHD59 _m.S55 1989 |
||