000			01411nam a22002177a 4500
999			_c4302 _d4302
003			ZET-ke
005			20190813184431.0
008			180221b xxu||||| |||| 00| 0 eng d
020			_a0919959547
040			_aDLC _beng _cDLC _dZET-ke
050			_aHF5415.1265 _b.D66 1991
100			_aDomanski, James.
245			_aDirect line to profits : _bthe Canadian guide to telemarketing / _cJames Domanski; foreword by Paul Poulin.
260			_aToronto : _bGrosvenor House Press Inc. , _cc1991.
300			_aiv, 193 pages ; _c22cm
504			_aincludes bibliographical references.
505			_aTelerevolution -- Telemarketing fundamentals -- Telemarketing applications -- Telemarketing and strategic planning -- Integrating telemarketing into your firm -- Telemarket research -- Telemarketing and the marketing mix -- Telemarketing service bureaus -- In-house telemarketing centres -- Designing an in-house centre -- The people factor -- Management systems for telemarketing -- Investment analysis -- Operating a telemarketing centre -- The market approach -- An offer they cant refuse -- Testing and evaluating -- Telemarketing and financial services -- International telemarketing -- Telemarketing fund raising and membership drives -- Professionalism in telemarketing -- Telemarketing in the 1990s.
650			_aTelemarketing _zCanada
700			_aPoulin, Paul.
942			_2lcc _cBK _kHF5415.1265 _m.D66 1991