| 000 | 01071nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c4507 _d4507 |
||
| 003 | ZET-ke | ||
| 005 | 20190816153953.0 | ||
| 008 | 190206b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781259921698 | ||
| 040 |
_aDLC _beng _cDLC _dZET-ke |
||
| 050 |
_aHF5823 _b.B45 2018 |
||
| 100 | _aBelch, George E., | ||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
||
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2018. |
||
| 300 |
_apages : _bcol.ill. ; _c28 cm. |
||
| 504 | _aincludes bibliographical references and index. | ||
| 505 | _aIntroduction to integrated marketing communications -- Integrated marketing communications program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring , evaluation, and control -- Special topics and perspectives. | ||
| 700 | _aBelch, Michael A. | ||
| 942 |
_2lcc _cBK _kHF5823 _m.B45 2018 |
||