| 000 | 01365cam a22003138i 4500 | ||
|---|---|---|---|
| 999 |
_c4519 _d4519 |
||
| 001 | 18948468 | ||
| 003 | ZET-ke | ||
| 005 | 20190801174009.0 | ||
| 008 | 160127s2016 nju 001 0 eng | ||
| 010 | _a 2016003724 | ||
| 020 | _a9781944659004 (hardcover) | ||
| 020 | _a9781944659011 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _dZET-ke |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.L68 2016 |
| 100 | 1 |
_aLovelock, Christopher H., _eauthor. |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock. |
| 250 | _aEighth edition. | ||
| 260 |
_aNew Jersey : _bWorld Scientific, _cc2016. |
||
| 300 |
_axvii , 783p. : _bcol.ill. ; _c28 cm. |
||
| 504 | _aincludes index. | ||
| 505 | _aUnderstanding service products, consumers, and markets -- Applying the 4PS of marketing to services -- Managing the customer interface -- Developing customer relationships -- Striving for service excellence -- Case studies. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. _9257 |
|
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 | 1 |
_aWirtz, Jochen, _eauthor. |
|
| 776 | 0 | 8 |
_iOnline version: _aLovelock, Christopher H., author. _tServices marketing _bEighth edition. _dNew Jersey : World Scientific, [2016] _z9781944659028 _w(DLC) 2016004004 |
| 942 |
_2lcc _cBK _kHF5415.13 _m.L68 2016 |
||