000			01341cam a22002774a 4500
999			_c453 _d453
001			13091396
005			20190813152230.0
008			030213s2004 mauab b 001 0 eng
010			_a 2003044199
020			_a0072552174 (alk. paper)
020			_z0072551050 (international : alk. paper)
040			_aDLC _cDLC _dZET-Ke
050	0	0	_aHF5415.13 _b.P387 2004
100	1		_aPeter, J. Paul. _9971
245	1	0	_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr.
250			_a7th ed.
260			_aBoston, Mass : _bMcGraw-Hill, _cc2004.
300			_axix, 876 p. : _bill. (some col.), maps ; _c26 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing _935
504			_aIncludes bibliographical references (p. 853-860) and index.
505			_aIntroduction -- Marketing information, research, and understanding the target market -- The marketing mix -- Marketing in special fields -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Internet exercises and sources of marketing information -- Marketing management -- Strategic management cases -- Developing marketing plans.
650		0	_aMarketing. _xManagement. _9972
650		0	_aMarketing. _xManagement. _vCase studies. _9973
700	1		_aDonnelly, James H. _9974
942			_2lcc _cBK _kHF5415.13 _m.P387 2004