000			01596pam a2200229 a 4500
001			707186
005			20221123020010.0
008			970130s1997 enka b 001 0 eng
010			_a 97005338
020			_a1861520913
040			_aDLC _cDLC _dZET-Ke
050	0	0	_aHM263 _b.K5 1997
245	0	0	_aPublic relations : _bprinciples and practice / _c[edited by] Philip J. Kitchen.
250			_a1st ed.
260			_aLondon ; _aBoston : _bInternational Thomson Business Press, _c2010
300			_ax, 325 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 307-320) and index.
505			_aIntroduction and overview of public relations -- The role of public relations in organisations -- The evolution of public relations: principles and practice -- A strategic perspective for public relations -- The internal communications context -- Public relations: the external public's context -- External public relations activities -- Corporate social responsibility: linking behaviour with reputation -- Financial and investor public relations -- Government and lobbying activities -- Corporate advertising: the generic image -- Issue and crisis management: fail-safe procedures -- The interaction between public relations and marketing -- The emergence of marketing PR -- Developing a research framework: inductive vs deductive? -- Measuring the success rate: evaluating the process and PR programmes -- Role and function: principles and practice revisited.
650		0	_aPublic relations. _9505
700	1		_aKitchen, Philip J. _9979
942			_2lcc _cBK _kHM263 _m.K5 1997 _04
999			_c456 _d456