| 000 | 00803nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c4570 _d4570 |
||
| 003 | ZET-ke | ||
| 005 | 20190807132706.0 | ||
| 008 | 190807b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780470379288 | ||
| 040 |
_aDLC _beng _cDLC _dZET-ke |
||
| 050 |
_aHF5415.1256 _b.S39 2009 |
||
| 100 | _aScott, David Meerman. | ||
| 245 |
_aThe new rules of marketing and PR : _bhow to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / _cDavid Meerman Scott. |
||
| 260 |
_aNew Jersey : _bJohn Wiley & Sons, _cc2009. |
||
| 300 |
_axxiii, 287p. ; _c21 cm. |
||
| 505 | _aHow the web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules. | ||
| 942 |
_2lcc _cBK _kHF5415.1265 _m.S39 2009 |
||