000			01046nam a22002057a 4500
999			_c4571 _d4571
003			ZET-ke
005			20220903020009.0
008			190827b ||||| |||| 00| 0 eng d
020			_a9780750652452
040			_aDLC _beng _cDLC _dZET-ke
050			_aTX911.3.M3 _b.B69 2004
100			_aBowie, David.
245			_aHospitality marketing : _ban introduction / _cDavid Bowie and Francis Buttle.
260			_aAmsterdam : _bElsevier, _c2004.
300			_a350p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aIntroduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing the service processes -- Managing the customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.
700			_aButtle, Francis.
942			_2lcc _cBK _kTX911.3.M3 _m.B69 2004 _03