000			02081nam a22002417a 4500
999			_c4598 _d4598
008			200203b ||||| |||| 00| 0 eng d
020			_a9761259060762
040			_aZET-ke
050			_aHF5415.13 _b.P47 2014
100			_aPerreault,william D. _934
245			_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D.perreault , Joseph P.Cannon and E. Jerome McCarthy.
250			_a19th ed.
260			_aNew York ; _bMcraw-Hill, _c2014.
300			_axl ,737p. ; _bill. _c27 cm.
505			_aMarketing's value to consumer.firms,and society -- Marketing strategy planning --Evaluation opportunities in the changing market environment --Focusing marketing strategy with segmentation and positioning -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior --improving decisions with marketing information -- elements of product planning for goods and services --Product management and new product development development --Place and development of channel systems -- Distributed customer service and logistics -- Retailers, wholesalers , and their strategy planning -- Promotion - introduction to integrated marketing communications --Personal selling and customer service --Advertising , Publicity, and sales promotion -- Pricing objectives and policies --Price setting in the business world --Implementing and controlling marketing plans:evolution and revolution -- Managing marketing's link with other functional areas --Ethical marketing in a consumer-oriented world : appraisal and challenges.
520			_aProvides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
650			_2Marketing
650			_2Marketing-management.
650			_2Marketing-planning
700			_aCannon, Joseph P.
700			_aMccarthy, E. Jerome. _9173
942			_2lcc _cBK _kHF5415.13 _m.P47 2014