| 000 | 00767nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | ZET-ke | ||
| 005 | 20210305141132.0 | ||
| 008 | 210305b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781526847232 | ||
| 040 |
_aDLC _beng _cDLC _dZET-ke |
||
| 050 |
_aHF5415 _b.J63 2020 |
||
| 100 | _aJobber, David | ||
| 245 |
_aPrinciples and practice of marketing / _cDavid Jobber and Fiona Ellis-Chadwick. |
||
| 250 | _a9th ed. | ||
| 260 |
_aLondon : _bMcGraw Hill, _cc2020. |
||
| 300 |
_axxx, 831p. : _bcol.ill. ; _c26 cm. |
||
| 504 | _aincludes index. | ||
| 505 | _aFundamentals of marketing -- Creating customer value -- Communicating and delivering customer value -- Marketing planning and strategy. | ||
| 700 | _aChadwick, Fiona Ellis. | ||
| 942 |
_2lcc _cBK _kHF5415 _m.J63 2020 |
||
| 999 |
_c4657 _d4657 |
||