| 000 | 01094cam a22002298a 4500 | ||
|---|---|---|---|
| 999 |
_c468 _d468 |
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| 005 | 20190826161236.0 | ||
| 008 | 061002s2006 nyu b 001 0 eng | ||
| 020 | _a1405847069 | ||
| 040 | _aZET-Ke | ||
| 050 | 0 | 0 |
_aHF5548.32 _b.C472 2007. |
| 100 | 1 |
_aChaffey, Dave, _d1963- _91013 |
|
| 245 | 1 | 0 |
_aE-business and e-commerce management : _bstrategy, implementation, and practice / _cDave Chaffey. |
| 246 | 3 | _aEbusiness and ecommerce management | |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bPearson Education, _c2007. |
||
| 300 |
_axxviii, 663p.: _bill.; _c23cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aIntroduction to e- business and e- commerce-- E-commerce fundamentals -- E- business infrastructure -- E- environment-- E- business strategy -- Supply chain management -- E-procurement-- E- marketing -- Customer relationship management -- Change management -- Analysis and design -- Implemetation and maintenance. | ||
| 650 | 0 |
_aElectronic commerce. _928 |
|
| 650 | 0 |
_aBusiness enterprises _xComputer networks. _91014 |
|
| 942 |
_2lcc _cBK _hHF5548.32 |
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