000			01336nam a22002417a 4500
003			ZET-ke
005			20210315152540.0
008			210315b ||||| |||| 00| 0 eng d
020			_a9780198847991
040			_aDLC _beng _cDLC _dZET-ke
050			_aHF5415.13 _b.B35 2020
245			_aMarketing / _cPaul Baines et.al.
250			_aInternational edition.
260			_aUnited Kingdom : _bOxford University Press, _cc2020.
300			_axxv, 626p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aMarketing principles and practice -- The marketing environment -- Consumer buying behavior -- Marketing research and customer insight -- Marketing, society, sustainability, and ethics -- Marketing strategy -- Market segmentation and positioning -- International market development -- Developing products -- Price decisions -- An introduction to marketing communications -- Configuring the marketing communications mix -- Digital and social media marketing -- Channel management and retailing -- Branding decisions -- Services and relationship marketing -- Business -to - business marketing -- Not for profit and social marketing.
700			_aBaines, Paul
700			_aFill, Chris
700			_aRosengren, Sara
700			_aAntonetti, Paolo
942			_2lcc _cBK _kHF5415.13 _m.B35 2020
999			_c4765 _d4765