000 01835cam a22003258i 4500
001 20771748
003 ZET-ke
005 20220707020010.0
008 181207s2019 nyu 000 0 eng
010 _a 2018058370
020 _a9781292208787
040 _aDLC
_beng
_erda
_cZET-ke
_dZET-ke
042 _apcc
050 0 0 _aHD30.4
_b.S28 2019
082 0 0 _a650.072
_223
100 1 _aSaunders, M. N. K.,
_eauthor.
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
250 _aEighth Edition.
263 _a1901
300 _axxxiii,833p. :
_bill.(col.) ;
_c26cm.
500 _aRevised edition of the authors' Research methods for business students, 2015.
505 0 _aPublisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
650 0 _aBusiness
_xResearch.
650 0 _aBusiness
_xResearch
_xData processing.
700 1 _aLewis, Philip,
_d1945-
_eauthor.
700 1 _aThornhill, Adrian,
_eauthor.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_hHD30.4
_i.S28 2019
_kHD30.4
_m.S28 2019
_01
999 _c4841
_d4841