| 000 | 00797cam a22001577i 4500 | ||
|---|---|---|---|
| 008 | 191230s2019 caua b 001 0 eng d | ||
| 020 | _a9781118373439 | ||
| 050 |
_aHF 5548.4 .M523 _b.W56 2014 |
||
| 100 | _aWinston, wayne l. | ||
| 245 |
_aMarketing analytics: _bdata-driven techniques with microsoft excel/ _cWayne L. winston. |
||
| 260 |
_aNew york: _bRoutledge, _cc2014. |
||
| 300 |
_axxx, 690p.: _bill.; _c24 cm. |
||
| 505 | _aUsing excel to summarize marketing data -- Pricing -- Forecasting -- What do customers want? --Customer value -- Market segmentation -- Forecasting new products sales -- Retailing -- Advertising -- Marketing research tools -- Internet and social marketing. | ||
| 521 | _aIncludes indexes. | ||
| 942 |
_2lcc _cBK _hHF 5548.4 .M523 _kHF 5548.4 .M523 _m.W56 2014. |
||
| 999 |
_c4871 _d4871 |
||