000			01411cam a22001697i 4500
008			191230s2019 caua b 001 0 eng d
020			_a9780749481971
050			_aHF 5414.3 _b.B73 2018
100			_aBrace Ian.
245			_aQuestionnaire desigh: _bHow to plan, structure and write survey material for effective market research/ _cIan Brace.
250			_a4th ed.
260			_aLondon: _bKogan page, _cc2018.
300			_aviii, 382p.: _c24 cm.
500			_aInclude indexes.
505			_aIntroduction -- Knowing your questionnaire before you begin -- Which is the appropriate data collection media -- How to plan a questionnaire -- An overview of question types -- Understand different data types created by questions-- Selecting and creating appropriate rating scales -- Asking behavioral questions for the best data -- Measuring attitude and image : issues and solutions -- Writing effective questions -- Creation a a questionnaire for an online survey -- Engaging respondents in online surveys -- Creating a questionnaire for interviewers or paper self-completion -- Comparing questionnaire capabilities in online survey system -- How to pilot a questionnaire -- Ethical issues when writing a questionnaire -- Understanding social desirability bias in question responses -- Building and designing questionnaires for international surveys.
942			_2lcc _cBK _hHF 5415.3 _kHF 5415.3 _m.B73 2018.
999			_c4914 _d4914