000			02305cam a2200385 i 4500
001			18605865
003			ZET-ke
005			20210925020011.0
008			150506s2014 njua 001 0 eng
010			_a 2015303108
015			_aGBB4B9351 _2bnb
016	7		_a016912746 _2Uk
020			_a9781118968055 (pbk.)
020			_a1118968050 (pbk.)
035			_a(OCoLC)ocn894271736
040			_aDLC _beng _cDLC _erda _dZET-ke
050	0	0	_aHF5415.5 _b.O78 2014
100	1		_aOsterwalder, Alexander, _eauthor.
245	1	0	_aValue proposition design : _bhow to create products and services customers want / _cwritten by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
300			_axxv, 290 pages : _bcolor illustrations ; _c19 x 24 cm
500			_aIncludes index.
505	0		_aCanvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
520			_aThe book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
650		0	_aCustomer services _xManagement.
650		0	_aQuality control.
650		0	_aProduction management _xQuality control.
650		0	_aBusiness planning. _9144
650		0	_aStrategic planning. _9142
650		0	_aCustomer relations.
700	1		_aPigneur, Yves, _eauthor.
700	1		_aBernarda, Gregory, _eauthor.
700	1		_aSmith, Alan, _eauthor.
830		0	_aStrategyzer series.
942			_2lcc _cBK _kHF5415.5 _m.O78 2014 _01
999			_c4919 _d4919