000			02054cam a2200349 a 4500
001			16646200
003			ZET-ke
005			20210925020011.0
008			110210s2010 njua b 000 0 eng d
010			_a 2011280326
020			_a9780470876411 (pbk. : alk. paper)
035			_a(OCoLC)ocn648031756
040			_aDLC _cDLC _dZET-ke _beng
050	0	0	_aHD30.28 _b.O78 2010
100	1		_aOsterwalder, Alexander.
245	1	0	_aBusiness model generation : _ba handbook for visionaries, game changers, and challengers / _cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
260			_aHoboken, NJ : _bWiley, _cc2010.
300			_a278 p. : _bill. (some col.) ; _c19 x 24 cm.
504			_aIncludes bibliographical references.
505	0		_a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520			_aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650		0	_aBusiness planning. _9144
650		0	_aNew business enterprises. _9904
650		0	_aStrategic planning. _9142
650		7	_aBusiness planning. _2sears _9144
650		7	_aNew business enterprises. _2sears _9904
650		7	_aStrategic planning. _2sears _9142
650		7	_aInnovationsmanagement. _2swd
700	1		_aPigneur, Yves.
700	1		_aClark, Tim, _d1956-
942			_2lcc _cBK _kHD30.28 _m.O78 2010 _01
999			_c4923 _d4923