000 | 02343cam a22003738i 4500 | ||
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001 | 21617730 | ||
003 | ZET-ke | ||
005 | 20221101020011.0 | ||
006 | m |o d | | ||
007 | cr ||||||||||| | ||
008 | 200717s2021 enk ob 001 0 eng | ||
010 | _a 2020032034 | ||
020 |
_a9781292321783 _q(epub) |
||
020 |
_a9781292321769 _q(ebook) |
||
020 |
_z9781292321745 _q(hardcover) |
||
040 |
_aDLC _beng _cDLC _dZET-ke |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHM1221 _b.T46 2021 |
100 | 1 |
_aTench, Ralph, _eauthor. _91400 |
|
240 | 1 | 0 | _aExploring public relations |
245 | 1 | 0 |
_aExploring public relations and management communication / _cRalph Tench, Stephen Waddington. |
250 | _aFifth edition. | ||
260 |
_aEngland : _bPearson, _cc2021. |
||
263 | _a2012 | ||
300 | _a1 online resource | ||
500 | _aRevised edition of: Exploring public relations. 2017 | ||
504 | _aIncludes bibliographical references and index. | ||
505 | _aThe context of peublic relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations -- What next? | ||
520 | _a"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"-- | ||
650 | 0 | _aPublic relations. | |
700 | 1 |
_aWaddington, Stephen, _eauthor. |
|
776 | 0 | 8 |
_iPrint version: _aTench, Ralph. _tExploring public relations and management communication _bFifth edition. _dHarlow, England : Pearson, 2021. _z9781292321745 _w(DLC) 2020032033 |
942 |
_2lcc _cBK _kHM1221 _m.T46 2021 _01 |
||
999 |
_c5020 _d5020 |