000 02343cam a22003738i 4500
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003 ZET-ke
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006 m |o d |
007 cr |||||||||||
008 200717s2021 enk ob 001 0 eng
010 _a 2020032034
020 _a9781292321783
_q(epub)
020 _a9781292321769
_q(ebook)
020 _z9781292321745
_q(hardcover)
040 _aDLC
_beng
_cDLC
_dZET-ke
042 _apcc
050 0 0 _aHM1221
_b.T46 2021
100 1 _aTench, Ralph,
_eauthor.
_91400
240 1 0 _aExploring public relations
245 1 0 _aExploring public relations and management communication /
_cRalph Tench, Stephen Waddington.
250 _aFifth edition.
260 _aEngland :
_bPearson,
_cc2021.
263 _a2012
300 _a1 online resource
500 _aRevised edition of: Exploring public relations. 2017
504 _aIncludes bibliographical references and index.
505 _aThe context of peublic relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations -- What next?
520 _a"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"--
650 0 _aPublic relations.
700 1 _aWaddington, Stephen,
_eauthor.
776 0 8 _iPrint version:
_aTench, Ralph.
_tExploring public relations and management communication
_bFifth edition.
_dHarlow, England : Pearson, 2021.
_z9781292321745
_w(DLC) 2020032033
942 _2lcc
_cBK
_kHM1221
_m.T46 2021
_01
999 _c5020
_d5020