000 00591nam a22001697a 4500
007 ta
008 220325b |||||||| |||| 00| 0 eng d
020 _a9781285074603
050 _aP91.3
_b.W56 2014
100 _aWimmer, Roger D.
245 _aMass media research:
_ban introduction /
_cby Roger D. Wimmer & Joseph R. Dominick
300 _axiii, 481p.:
_bill.;
_c25 cm
500 _aIncludes Index.
505 _aThe research process -- Research approaches -- Data analysis -- Research applications .
700 _aDominick, Joseph R.
_9760
942 _2lcc
_cBK
_hP91.3
_kP91.3
_m.W56 2014
999 _c5159
_d5159