000			02193cam a22003498i 4500
001			21105933
003			ZET-ke
005			20220830020009.0
008			190723s2021 nyu b 001 0 eng
010			_a 2019029882
020			_a9781121914063
040			_aLBSOR/DLC _beng _cDLC _erda
042			_apcc
050	0	0	_aP90 _b.B37 2013
082	0	0	_a302.23 _223
100	1		_aBaran, Stanley J., _eauthor.
245	1	0	_aIntroduction to mass communication : _c by Stanley J. Baran. _bMedia literacy and culture /
250			_a8th ed. _bAfrican edition.
260			_aUSA: _bMac Graw-Hill, _cc2013
263			_a1111
300			_axxii, 474p.: _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
520			_a"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
650		0	_aMass media. _9761
650		0	_aMass media and culture. _9159
650		0	_aMedia literacy.
776	0	8	_iOnline version: _aBaran, Stanley J. _tIntroduction to mass communication. _bEleventh edition. _dNew York, NY : McGraw-Hill Education, [2021]. _z9781260692419 _w(DLC) 2019029883
906			_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hP90 _iP90 _k.B37 2013 _m.B37 2013 _01
999			_c5177 _d5177