000			01856nam a22001697a 4500
008			220504b |||||||| |||| 00| 0 eng d
020			_a9781138729315
040			_aZET-ke _cZET-ke
050			_aP96.M34 _b.H36 2018
245			_aHandbook of media managemnet and economics / _cedited y Alan B. Albarran, Bozena I. Mierzejewska & Jaemin, Jung.
250			_a2nd ed.
260			_aNew York: _bRoutledge:Taylor and Francis Group, _cc2018.
300			_axix, 476p.: _bill.; _c25 cm.
500			_aIncludes bibliographies and indexes.
505			_aMedia management and economics reseach: A historical review -- Theoretical approaches in media management research revised -- Evolving research andtheories in media economics -- Media management and economics research in Asia -- Media management and economics research in Latin America: challenges and opportunities for scholars in the field --Human resource management inthe media -- strategic management -- Issues in financial management -- Advertsing im media management and economics -- Markting and brading -- Meda policy -- Mergers and acquisitions and their performance -- Content/ program distribution -- Media innovation:three strategic approaches to business transformation -- Media entrepreneurship -- Social media -- Mobile media -- Multiplatform;a distribution perspective -- multiplatform:a consumption perspective -- media globalization -- Changes in journalism in the digital age: the evolution of news angela powers and Jingyan Zhao -- Methodological approaches in media management and economics -- Audience measurement and analysis -- The transformat of advertising agencies in a Digital world -- Big data and media management -- Media mangement research in the twenty-first century -- Future directions for media economics research.
942			_2lcc _cBK _hP96.M34 _kP96.M34 _m.H36 2018
999			_c5297 _d5297